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THE
MEDICAL LETTER NAMES
DIRECTOR OF MARKETING AND COMMUNICATIONS
NEW
ROCHELLE, NY -- December 18, 2002 -- The Medical Letter,
Inc. announced today the appointment of Joanne Valentino as Director
of Marketing and Communications. In her new position, Ms. Valentino
will be responsible for developing and implementing strategic marketing
plans, designing direct marketing campaigns and managing external
communications. Ms. Valentino will succeed Josephine Piccolomo,
Director of Marketing, who is retiring after serving more than thirty
years at The Medical Letter. The Medical Letter is a leading provider
of unbiased, critical evaluation of drugs to the medical community.
"Joanne's
background in publication marketing makes her the ideal person for
this position and a valuable asset to The Medical Letter,"
said Doris Peter, Ph.D., Publisher, The Medical Letter. "In
the short time she has been with us she has already made significant
contributions to our marketing and public relations outreach including
hiring a public relations firm resulting in mentions of The Medical
Letter in The Wall Street Journal, USA Today Magazine,
Time Magazine and The New York Times."
Prior
to being named Director of Marketing and Communications, Valentino
served as Senior Marketing Manager at The Medical Letter. Before
joining The Medical Letter, Ms. Valentino was Marketing Manager
at Simba Information where she was responsible for executing marketing
plans for six business-to-business newsletters and annual research
reports. Ms. Valentino began her marketing career at Physicians
Buying Alliance as Marketing Assistant. In this position she managed
new business development. She has also held positions at Money Mailer
and RFT Music Publishing Corporation.
About
The Medical Letter
The Medical Letter Inc., a nonprofit organization founded in 1958,
offers health care professionals objective, independent analysis
of new drugs. In addition to its biweekly newsletter, The Medical
Letter on Drugs and Therapeutics, it also publishes handbooks
and software on topics such as adverse drug interactions and antimicrobial
therapy. The Medical Letter is supported entirely by subscriber
fees and is based in New Rochelle, NY. For more information about
The Medical Letter call (800) 211-2769 or visit their Web site at
www.medicalletter.org.
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